The best starting point for any content marketing plan is taking a hard look at what you’re doing right now.

• What tactics are you employing?
• How does that align with your strategy?
• Do you even have a clear strategy?
• What results are you getting?
• Do you know your ROI on marketing?
• What could be done better?
• What shouldn’t you be doing at all?

Those questions and many more are addressed in you Digital Footprint Audit. At the completion of the audit process you’ll receive a Digital Footprint Audit Report.

Post audit and with you input, we’ll then create a detailed Content Marketing Plan. The plan covers your strategic objectives, tactical implementation and execution, monitoring and reporting and ongoing review and revision of your plan.

Most business owners think that they can organise the production, distribution and optimisation of great content that their prospects and customers will love. The reality is that most can’t and/or don’t. Good intentions rarely correlate with meaningful action.

You want everything perfect. One problem; perfect is the enemy of done. Another problem; it’s highly unlikely that your team will have either the skill base or the necessary tools to implement and execute on your content marketing plan. That is just a reality of how complex content marketing has become.

Our experienced team of copywriters, graphic designers, webmasters, SEO experts and social media specialists will get the job done – and will do it to a consistently high standard. They also have the latest tools at their disposal, including multiple types of artificial intelligence and automation tools.

This is not something you want to do yourself. You need professional help.

What do you want to monitor and measure – and why?

Data is completely meaningless without a specific context. It’s also meaningless if you or your team are unable to understand or interpret it. We can help to make your data meaningful, including customised data visualisation, if required.

By default, you and nominated team members will have 24/7 access to our Client Reports Dashboard. Monitored in real time, the dashboard provides you with detailed visibility across your content marketing efforts, including SEO, PPC and all of the most popular social media channels.

You’ll also be emailed a detailed report on the 1st of each month, which details progress across all monitored channels in the previous month.

No plan is perfect. Some aspects of your strategy may be off. It’s almost certain that some of the tactics you employ will be more or less effective. That’s why we carefully monitor results – so we have facts to guide us.

Every quarter, or at more regular intervals if needed, we’ll meet to review your results and make an assessment about how well your strategy is working. We’ll also look at what you need to do in order to make it perform better – and make the appropriate adjustments.

Your Content Marketing Plan is a living, breathing document. Regular reviews and revision of your plan is what brings it to life.

Inevitably, some things that you do will work better than others. The idea is to do more of what works, do less of what doesn’t work and to experiment with new things that might work. That’s how you drive increasing ROI.

Content Sniper provides a data driven pathway, allowing you to know with clarity what works and where to invest more of your content marketing spend.