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crosshairs blog
Solve a Micro Problem. Earn a Macro Payday.
Have you ever published a great blog only to hear crickets? You poured tens of hours into writing a blog that helps prospects solve a BIG problem. Then, nothing. Nobody except your Mum liked it when you posted it on Facebook. Nobody engaged with it on LinkedIn. It...
What is Marketing Automation? An Everyman (and Everywoman’s) Guide
I often get asked to explain what marketing automation is. I can still recall the great excitement I felt when I first discovered marketing automation, having immediately grasped its enormous potential for myself and for my clients. Unfortunately, that initial rush of...
Minimalist Marketing: Invest Less in Marketing & Make More Money
I know. It’s confusing. I’m telling you to invest less in marketing when everyone around you is telling you that you should invest more. As one of those self-interested marketing types, why would I tell you to invest less in marketing when you investing more is how I...
An SEO Question: Do Mentions Without Links have any Value?
SEO professionals have known for a very long time about the value of mentions online, with links pointing to their websites. Getting quality backlinks to your website is still the number one driver of lifting both organic rankings and traffic. Particularly as...
Hey Google! What are you doing with my Meta Descriptions?
According to Danny Sullivan, head of Google Search Liaison, Google will not be migrating the meta description length warning to their new Search Console. Those who follow my Facebook group, Marketing Secrets, might recall my (rather frustrated) rant from a few weeks...
CRM & Marketing Automation Platforms for Small Business
A small business is not a little big business. I know for certain that most small business owners who have investigated CRM and marketing automation tools feel completely overwhelmed. Overwhelmed by the options. Overwhelmed by the costs. Overwhelmed by just trying to...
Category Pages: Are You Missing a Great SEO Opportunity?
Most people use WordPress as a platform to manage their website. It’s a great Content Management System, but truthfully, I’m only a fairly recent convert. Up until about twelve months ago, my agency was very much a Joomla! specialist. Up until about six months ago,...
Social Signals & Your Authority on Google
I’m often asked by people about the value of displaying Facebook Likes, Twitter Tweets, LinkedIn Shares and other social media signal buttons on their websites and blogs. In order to fully address that, I think that we need first to take a good look at what a social...
Sun Tzu & The Art of Law: Capture New Clients Without Taking Prisoners
Let me start this rather lengthy article by saying just one thing: This information hasn’t been produced for lazy or broken people. If you’re looking for a way to keep the doors open and the lights on - and it has to work by this time next week - this article is...