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Content Marketing on Steroids
intelligent marketing that www.works! ®
Content Marketing Audit
Content Marketing Plan
Content Marketing Ideation
Content Marketing Creation
Content Marketing Publishing
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Content Marketing Sharing
Content Marketing Engagement
Content Marketing Inquiries
Content Marketing Sales
Content Marketing Customer Retention
Content Marketing Profitability
Hands Free Content Marketing
AI assisted content ideation. Capturing winning topic ideas becomes effortless.
Content your prospects love. Let AI powered research and creativity take away the guesswork.
With optimal visibility in mind. Carefully crafted with both search bots and people in mind.
Where your audience gathers. Engagement worthy content that draws your crowd in.
What is Content Marketing?
Content marketing is a strategy focused on building the authority and organic visibility of your business in the places that matter most online – that is to say – where people are actively searching for information about what you sell and in the digital communities where those people gather.
What is Content Sniper?
Content Sniper is a done for you service that provides an ROI focused, hands-free, digital content marketing solution. Assisted by AI, Content Sniper drives focused website visitation, opportune social media engagement, pinpoint targeted inquiries, higher value sales and improved customer retention.
What is The Process Like?
Ideally, Content Sniper commences with a full Marketing Audit & Report. Progressing through to thorough strategic and tactical planning, our skilled team then executes on your plan. Monitoring is conducted in real time via our Client Reports Dashboard with reporting access available 24/7. Your plan is reviewed with you at regular intervals and necessary revisions are made. We then rinse and repeat your winning, profitable formula.
1. Research & Planning
The best starting point for any content marketing plan is taking a hard look at what you’re doing right now.
- What tactics are you employing?
- How does that align with your strategy?
- Do you even have a clear strategy?
- What results are you getting?
- Do you know your ROI on marketing?
- What could be done better?
- What shouldn’t you be doing at all?
Those questions and many more are addressed in your Marketing Audit. At the completion of the audit process you’ll receive a Marketing Audit Report.
Post audit and with your input, we’ll then create a detailed Strategic Marketing Plan. The plan covers your strategic objectives, tactical implementation and execution, monitoring and reporting and ongoing review and revision of your plan.
NB: The Marketing Audit and Marketing Plan are an optional extra service called the Ballistics Add-on. You will have the opportunity to select the Ballistics Add-on when you purchase any Content Sniper package. We highly recommend purchasing the Ballistics-Add-on to maximize your results.
2. Initiation & Execution
You want everything perfect. One problem; perfect is the enemy of done. Another problem; it’s highly unlikely that your team will have either the skill base or the necessary tools to implement and execute on your content marketing plan. That is just a reality of how complex content marketing has become.
Our experienced team of copywriters, graphic designers, webmasters, SEO experts and social media specialists will get the job done – and will do it to a consistently high standard. They also have the latest tools at their disposal, including multiple types of artificial intelligence and automation tools.
This is not something you want to do yourself. You need professional help.
3. Monitoring & Reporting
Data is completely meaningless without a specific context. It’s also meaningless if you or your team are unable to understand or interpret it. We can help to make your data meaningful, including customised data visualisation, if required.
By default, you and nominated team members will have 24/7 access to our Client Reports Dashboard. Monitored in real time, the dashboard provides you with detailed visibility across your content marketing efforts, including SEO, PPC and all of the most popular social media channels.
You’ll also be emailed a detailed report on the 1st of each month, which details progress across all monitored channels in the previous month.
4. Review & Revise
No plan is perfect. Some aspects of your strategy may be off. It’s almost certain that some of the tactics you employ will be more or less effective. That’s why we carefully monitor results – so we have facts to guide us.
At regular intervals, we’ll meet with you and your team to review results and make an assessment about how well your strategy is working. We’ll also look at what you need to do in order to make it perform better – and make the appropriate adjustments.
Your Marketing Plan is a living, breathing document. Regular reviews and revision of your plan is what brings it to life.
5. Rinse, Repeat & Profit
Content Sniper provides a data driven pathway, allowing you to know with clarity what works and where to invest more of your content marketing spend.
Content Sniper Packages
Short Range Sniper
Designed for businesses with a localised geographic reach.
You want local people to buy from you. That means you need a website and social media pages that are optimised with local people in mind.
Google attributes localised intent to more than 50% of all searches. They need to know that yours is a locally focused business, otherwise, how can they direct traffic to your website?
Your website and Google My Business page need to be optimised in order to earn local organic rankings and traffic. Google won’t just give it to you.
Your content needs to be structured to support localised search intent, rather than focusing on the larger issues associated with your products and services.
For you, it’s all about making yourself “recommend worthy” in your local community, as well as credible and visible.
Short Range Sniper
Get the plan you need, executed by professionals who know how to bring your strategy to life using tried and tested tools and tactics.
Medium Range Sniper
Designed for business with a regional geographic reach.
You want people to buy from you from across the region. That means your website and social pages require a limited, multi-location focus.
Google attributes localised intent to more than 50% of all searches. They need to know the locations where you are localised in order to direct traffic to your website.
Your website and Google My Business page(s) need to send the right signals in order to earn organic rankings and traffic. Google doesn’t give it away.
Your pages need to be structured to support regionally focused content rather than issues more generally associated with what you sell.
Your business needs to come across as authoritative and credible. Larger than most localised business, but still friendly and approachable.
Medium Range Sniper
Get the done for you content marketing plan that your business needs, driven by professionals using proven tools and tactics.
Long Range Sniper
Designed for businesses with a national geographic reach.
Whether you are located in one place or a hundred, your business serves the entire country. That means your website and social pages require a national focus.
Whilst Google attributes localised intent to more than 50% of all searches, that may or may not be where the action is at for you. That depends on a variety of factors.
Your website needs to rank in organic search results for shorter, more challenging keywords. Maybe even single words or a brand. Earning that is tough.
Your content should be focused of the big issues around the products and services that you sell. Your goal should be to evolve into an authority website.
Your business needs the voice of an industry leader. Authoritative enough to be heard and believed above the noise of the crowd. An industry drawcard.
Long Range Sniper
Develop a strategy and execute your plan with focused tactics, using proven warriors. Prove and improve the ROI on your ongoing content marketing spend.