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Social Signals & Your Authority on Google

Social Signals & Your Authority on Google

by Tony Gavin | Mar 6, 2018 | SEO, Social Media, Websites

I’m often asked by people about the value of displaying Facebook Likes, Twitter Tweets, LinkedIn Shares and other social media signal buttons on their websites and blogs. In order to fully address that, I think that we need first to take a good look at what a social...
If You Build it They Will Come – A Website Myth Dispelled

If You Build it They Will Come – A Website Myth Dispelled

by Tony Gavin | May 24, 2017 | Advertising, Marketing, Websites

Many people reading this post will have seen the film Field of Dreams. It’s a story about a farmer who keeps hearing voices from a cornfield that say “If you build it he will come”. The film isn’t really my cup of tea and I’m not going to spoil the story for anyone...
The Best Websites for Tradies: Putting your Lazy Website to www.work!

The Best Websites for Tradies: Putting your Lazy Website to www.work!

by Tony Gavin | Apr 28, 2017 | Advertising, Marketing, Websites

I’m often asked by tradies “What’s the best kind of website for me?”. I’d sure love it if the answer to that question was as simple as some people would have you believe, but it isn’t. Like so many aspects of marketing for tradesmen, the answer is “It depends”. I’m...

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