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Social Signals & Your Authority on Google

by Tony Gavin | Mar 6, 2018 | SEO, Social Media, Websites

I’m often asked by people about the value of displaying Facebook Likes, Twitter Tweets, LinkedIn Shares and other social media signal buttons on their websites and blogs. In order to fully address that, I think that we need first to take a good look at what a social...

Facebook, You Don’t Love Me Anymore – But I Love Your Remarketing Pixel!

by Tony Gavin | Nov 21, 2017 | Facebook, Remarketing, Social Media

Let me start by saying that I love Facebook. I live in Asia. Most of my family lives in Australia. I have friends and relatives scattered literally all over the globe. Since I started using Facebook I’ve reconnected with long lost cousins, friends that I thought I...

Social Media Bubbles: Why The World Is Not Like What You Think

by Tony Gavin | Sep 8, 2016 | Facebook, People, Social Media

I only began using social media actively in December, 2012. Prior to that, I’d been a knuckle dragger and resisted the urge to use Facebook as anything more than a business tool for building social signals. Something I did purely for SEO purposes. I saw it strictly as...

Be Nice To Customers, or Social Media Might Bite You!

by Tony Gavin | Aug 12, 2016 | Facebook, People, Social Media

Just a few days ago the image below popped up on my Facebook feed. It was posted by a good friend of mine with the following comment; This was my dealings today with the owner of [DELETED] meat shop in [DELETED]. I clicked on the feed and was amazed at the...

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