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Solve a Micro Problem. Earn a Macro Payday.

Solve a Micro Problem. Earn a Macro Payday.

by Tony Gavin | Nov 24, 2020 | Artificial Intelligence, Content Marketing, SEO

Have you ever published a great blog only to hear crickets? You poured tens of hours into writing a blog that helps prospects solve a BIG problem. Then, nothing. Nobody except your Mum liked it when you posted it on Facebook. Nobody engaged with it on LinkedIn. It...
An SEO Question: Do Mentions Without Links have any Value?

An SEO Question: Do Mentions Without Links have any Value?

by Tony Gavin | Jun 17, 2018 | Artificial Intelligence, Google, SEO

SEO professionals have known for a very long time about the value of mentions online, with links pointing to their websites. Getting quality backlinks to your website is still the number one driver of lifting both organic rankings and traffic. Particularly as...
Hey Google! What are you doing with my Meta Descriptions?

Hey Google! What are you doing with my Meta Descriptions?

by Tony Gavin | Jun 8, 2018 | Google, Search Engines, SEO

According to Danny Sullivan, head of Google Search Liaison, Google will not be migrating the meta description length warning to their new Search Console. Those who follow my Facebook group, Marketing Secrets, might recall my (rather frustrated) rant from a few weeks...
Category Pages: Are You Missing a Great SEO Opportunity?

Category Pages: Are You Missing a Great SEO Opportunity?

by Tony Gavin | Apr 17, 2018 | Content Management Systems, SEO, WordPress

Most people use WordPress as a platform to manage their website. It’s a great Content Management System, but truthfully, I’m only a fairly recent convert. Up until about twelve months ago, my agency was very much a Joomla! specialist. Up until about six months ago,...
Social Signals & Your Authority on Google

Social Signals & Your Authority on Google

by Tony Gavin | Mar 6, 2018 | SEO, Social Media, Websites

I’m often asked by people about the value of displaying Facebook Likes, Twitter Tweets, LinkedIn Shares and other social media signal buttons on their websites and blogs. In order to fully address that, I think that we need first to take a good look at what a social...
Search Engine Marketing for Tradies – Is it Worth the Money?

Search Engine Marketing for Tradies – Is it Worth the Money?

by Tony Gavin | Mar 15, 2017 | Advertising, Marketing, SEO

Search engine marketing (SEM) is the science (some say dark art) of driving search engine traffic to your website. When somebody types a particular search into Google that is related to your trade service you ideally want your website to be visible in search results....

Recent Posts

  • Solve a Micro Problem. Earn a Macro Payday.
  • What is Marketing Automation? An Everyman (and Everywoman’s) Guide
  • Minimalist Marketing: Invest Less in Marketing & Make More Money
  • An SEO Question: Do Mentions Without Links have any Value?
  • Hey Google! What are you doing with my Meta Descriptions?

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