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Sun Tzu & The Art of Law: Capture New Clients Without Taking Prisoners
Let me start this rather lengthy article by saying just one thing: This information hasn’t been produced for lazy or broken people. If you’re looking for a way to keep the doors open and the lights on – and it has to work by this time next week – this...
The Best Thank You Email I’ve Ever Seen
My daughter got this awesome thank you note yesterday, after purchasing on eBay. It’s just way too good not to share in its unedited entirety. “Hi [daughter], Thanks for your order at [vendor] We just want to let you know that your item has been meticulously gathered,...
If You Build it They Will Come – A Website Myth Dispelled
Many people reading this post will have seen the film Field of Dreams. It’s a story about a farmer who keeps hearing voices from a cornfield that say “If you build it he will come”. The film isn’t really my cup of tea and I’m not going to spoil the story for anyone...
The Best Websites for Tradies: Putting your Lazy Website to www.work!
I’m often asked by tradies “What’s the best kind of website for me?”. I’d sure love it if the answer to that question was as simple as some people would have you believe, but it isn’t. Like so many aspects of marketing for tradesmen, the answer is “It depends”. I’m...
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