CRM Archives • Content Sniper

What is Marketing Automation? An Everyman (and Everywoman’s) Guide

by Tony Gavin | Jul 29, 2019 | Content Marketing, CRM, Marketing Automation, Mautic

I often get asked to explain what marketing automation is. I can still recall the great excitement I felt when I first discovered marketing automation, having immediately grasped its enormous potential for myself and for my clients. Unfortunately, that initial rush of...

Minimalist Marketing: Invest Less in Marketing & Make More Money

by Tony Gavin | Jul 23, 2019 | CRM, Marketing, Marketing Automation, Mautic

I know. It’s confusing. I’m telling you to invest less in marketing when everyone around you is telling you that you should invest more. As one of those self-interested marketing types, why would I tell you to invest less in marketing when you investing more is how I...

CRM & Marketing Automation Platforms for Small Business

by Tony Gavin | May 24, 2018 | CRM, Implementation, Marketing Automation

A small business is not a little big business. I know for certain that most small business owners who have investigated CRM and marketing automation tools feel completely overwhelmed. Overwhelmed by the options. Overwhelmed by the costs. Overwhelmed by just trying to...

5 Reasons Why Mautic is Not Suitable for Most Businesses

by Tony Gavin | Sep 22, 2017 | CRM, Marketing Automation, Mautic

I know that many people follow my posts on Mautic. According to Influencer World, I am currently ranked 16th in the world as a Mautic influencer. Everyone who knows me personally is aware of my tremendous enthusiasm for Mautic and also knows that I’ve been a supporter...

Zoho CRM | How to Cancel Your Subscription & Close Your Account

by Click Sniper® | Aug 2, 2017 | CRM, Marketing Automation, Zoho

Initially, I was super-impressed with the vast capability of the Zoho system, and we moved quickly with trialling a variety of Zoho tools and applications. Within a few months, it became apparent that the breath-taking complexity of the system meant that we could not...

Mautic | How to Switch to the https:// Protocol (SSL Certificate)

by Tony Gavin | Feb 12, 2017 | CRM, Marketing Automation, Mautic

Yesterday, I switched my primary website over to the https:// (secure) protocol. This article is not about how to purchase and install an SSL certificate – it’s about what to do with your installation of Mautic when it ceases to work (and it will cease to work...

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