Advertising Archives • Content Sniper

If You Build it They Will Come – A Website Myth Dispelled

by Tony Gavin | May 24, 2017 | Advertising, Marketing, Websites

Many people reading this post will have seen the film Field of Dreams. It’s a story about a farmer who keeps hearing voices from a cornfield that say “If you build it he will come”. The film isn’t really my cup of tea and I’m not going to spoil the story for anyone...

The Best Websites for Tradies: Putting your Lazy Website to www.work!

by Tony Gavin | Apr 28, 2017 | Advertising, Marketing, Websites

I’m often asked by tradies “What’s the best kind of website for me?”. I’d sure love it if the answer to that question was as simple as some people would have you believe, but it isn’t. Like so many aspects of marketing for tradesmen, the answer is “It depends”. I’m...

Search Engine Marketing for Tradies – Is it Worth the Money?

by Tony Gavin | Mar 15, 2017 | Advertising, Marketing, SEO

Search engine marketing (SEM) is the science (some say dark art) of driving search engine traffic to your website. When somebody types a particular search into Google that is related to your trade service you ideally want your website to be visible in search results....

The Hidden Cost of Marketing – Non-Working Spend

by Tony Gavin | Jan 2, 2017 | Advertising, Implementation, Marketing

I came across an extraordinary report last week. Produced by global marketing platform provider Percolate, the report focuses on the hidden cost of marketing – non-working spend. You can download a copy of the report here. The average marketing budget allots only 48%...

If You Build it They Will Come – A Website Myth Dispelled

The Best Websites for Tradies: Putting your Lazy Website to www.work!

Search Engine Marketing for Tradies – Is it Worth the Money?

The Hidden Cost of Marketing – Non-Working Spend

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