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Solve a Micro Problem. Earn a Macro Payday.

Solve a Micro Problem. Earn a Macro Payday.

by Tony Gavin | Nov 24, 2020 | Artificial Intelligence, Content Marketing, SEO

Have you ever published a great blog only to hear crickets? You poured tens of hours into writing a blog that helps prospects solve a BIG problem. Then, nothing. Nobody except your Mum liked it when you posted it on Facebook. Nobody engaged with it on LinkedIn. It...
What is Marketing Automation? An Everyman (and Everywoman’s) Guide

What is Marketing Automation? An Everyman (and Everywoman’s) Guide

by Tony Gavin | Jul 29, 2019 | Content Marketing, CRM, Marketing Automation, Mautic

I often get asked to explain what marketing automation is. I can still recall the great excitement I felt when I first discovered marketing automation, having immediately grasped its enormous potential for myself and for my clients. Unfortunately, that initial rush of...
Minimalist Marketing: Invest Less in Marketing & Make More Money

Minimalist Marketing: Invest Less in Marketing & Make More Money

by Tony Gavin | Jul 23, 2019 | CRM, Marketing, Marketing Automation, Mautic

I know. It’s confusing. I’m telling you to invest less in marketing when everyone around you is telling you that you should invest more. As one of those self-interested marketing types, why would I tell you to invest less in marketing when you investing more is how I...
An SEO Question: Do Mentions Without Links have any Value?

An SEO Question: Do Mentions Without Links have any Value?

by Tony Gavin | Jun 17, 2018 | Artificial Intelligence, Google, SEO

SEO professionals have known for a very long time about the value of mentions online, with links pointing to their websites. Getting quality backlinks to your website is still the number one driver of lifting both organic rankings and traffic. Particularly as...
Hey Google! What are you doing with my Meta Descriptions?

Hey Google! What are you doing with my Meta Descriptions?

by Tony Gavin | Jun 8, 2018 | Google, Search Engines, SEO

According to Danny Sullivan, head of Google Search Liaison, Google will not be migrating the meta description length warning to their new Search Console. Those who follow my Facebook group, Marketing Secrets, might recall my (rather frustrated) rant from a few weeks...
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Recent Posts

  • Solve a Micro Problem. Earn a Macro Payday.
  • What is Marketing Automation? An Everyman (and Everywoman’s) Guide
  • Minimalist Marketing: Invest Less in Marketing & Make More Money
  • An SEO Question: Do Mentions Without Links have any Value?
  • Hey Google! What are you doing with my Meta Descriptions?

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