What is The Process Like?
Ideally, Content Sniper commences with a full Marketing Audit & Report. Progressing through to thorough strategic and tactical planning, our skilled team then executes on your plan. Monitoring is conducted in real time via our Client Reports Dashboard with reporting access available 24/7. Your plan is reviewed with you at regular intervals and necessary revisions are made. We then rinse and repeat your winning, profitable formula.
1. Research & Planning
The best starting point for any content marketing plan is taking a hard look at what you’re doing right now.
- What tactics are you employing?
- How does that align with your strategy?
- Do you even have a clear strategy?
- What results are you getting?
- Do you know your ROI on marketing?
- What could be done better?
- What shouldn’t you be doing at all?
Those questions and many more are addressed in your Marketing Audit. At the completion of the audit process you’ll receive a Marketing Audit Report.
Post audit and with your input, we’ll then create a detailed Strategic Marketing Plan. The plan covers your strategic objectives, tactical implementation and execution, monitoring and reporting and ongoing review and revision of your plan.
NB: The Marketing Audit and Marketing Plan are an optional extra service called the Ballistics Add-on. You will have the opportunity to select the Ballistics Add-on when you purchase any Content Sniper package. We highly recommend purchasing the Ballistics-Add-on to maximize your results.
2. Initiation & Execution
You want everything perfect. One problem; perfect is the enemy of done. Another problem; it’s highly unlikely that your team will have either the skill base or the necessary tools to implement and execute on your content marketing plan. That is just a reality of how complex content marketing has become.
Our experienced team of copywriters, graphic designers, webmasters, SEO experts and social media specialists will get the job done – and will do it to a consistently high standard. They also have the latest tools at their disposal, including multiple types of artificial intelligence and automation tools.
This is not something you want to do yourself. You need professional help.
3. Monitoring & Reporting
Data is completely meaningless without a specific context. It’s also meaningless if you or your team are unable to understand or interpret it. We can help to make your data meaningful, including customised data visualisation, if required.
By default, you and nominated team members will have 24/7 access to our Client Reports Dashboard. Monitored in real time, the dashboard provides you with detailed visibility across your content marketing efforts, including SEO, PPC and all of the most popular social media channels.
You’ll also be emailed a detailed report on the 1st of each month, which details progress across all monitored channels in the previous month.
4. Review & Revise
No plan is perfect. Some aspects of your strategy may be off. It’s almost certain that some of the tactics you employ will be more or less effective. That’s why we carefully monitor results – so we have facts to guide us.
At regular intervals, we’ll meet with you and your team to review results and make an assessment about how well your strategy is working. We’ll also look at what you need to do in order to make it perform better – and make the appropriate adjustments.
Your Marketing Plan is a living, breathing document. Regular reviews and revision of your plan is what brings it to life.
5. Rinse, Repeat & Profit
Content Sniper provides a data driven pathway, allowing you to know with clarity what works and where to invest more of your content marketing spend.